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Why your clients should own their domain, email and hosting

Your clients should have total control over their web presence. That includes owning their domain, email and hosting accounts. It should also include any 3rd party services that you set up on their behalf, like web analytics, social media handles or SEO tools.

All of this diligence ensures that your client can run their business while avoiding needless concerns. Issues with account ownership are the last thing your client would expect.

We’ve all heard of situations where a client and their web developer part ways. Then, when the client goes to make a change or hire a new developer, the client discovers that they have limited or no admin access to their accounts.

This can happen for different reasons, but the outcome is almost always the same: frustration. That frustration can snowball into burned bridges and a bad reputation for the previous developer who left the client stranded without control.

But that’s not all.

Domain ownership is especially critical. Everything relies on the domain name and its DNS records. The hosting and email won’t work if the domain isn’t configured properly.

If a business loses control of their domain, the implications can be significant.

  • If the domain stops pointing to your client’s site, for example, they no longer have a primary online presence. Any search rankings they’ve built up over the years will disappear.
  • If the domain expires, it could be picked up by someone else. A competitor could register the domain and point it to their own site.
  • It’s even direr for online stores and other businesses where all the revenue comes through the website. Every minute of downtime is a direct hit to the bottom line.
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Additionally, consider all of the essential services that depend on email: government agencies, financial institutions, utilities, et cetera. Not to mention the confidential information and sensitive business communications that come through email.

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